If there is one message I think the current culture has downloaded into all of our brains, it’s probably this: Don’t be ordinary. Ordinary doesn’t get as many likes. It doesn’t put you on reality TV shows. It will probably never lead to celebrity or fame. It’s like a twist on the completely natural human desire to be seen… except on steroids. This is the desire to be seen by thousands. Millions. And the weird thing is that it’s closer to our fingertips than ever because, well, social media.